In an exclusive interview, FallDamage, a core member of the Floki Inu development team, announced that they are working to strengthen the foundations of the project so that they can outperform Shiba Inu this year.

FallDamage also revealed the early stages of the project, when the original developer gave up Floki Inu and the current core team members’ journey to rescue and raise the dog.

Strong growth in 2021

In 2021 Floki Inu (FLOKI) saw significant growth as it passed the 390,000 threshold.

The development team also launched a number of global advertising campaigns, sponsored eight soccer teams, ran YouTube advertising campaigns and filled prominent advertising positions on US television networks including CNN, CNBC and Fox News.

The director of marketing said Floki Inu continues to aim for strong growth in 2022, with more utilities than Shiba. He also expects the network to attract more owners than Shiba, and the market cap will also surpass that of the competing project.

FallDamage explains that Floki Inu’s main focus is on improving and expanding the network rather than trying to outperform other projects. So while Shiba Inu may be the “Dogecoin destroyer,” Floki Inu doesn’t use similar terms to refer to himself. He highlights important differences between the two projects:

“I think one of the interesting comparisons between Floki and Shiba is that we started tokenization and created the contract with the development idea in mind, while at the same time making sure we had enough funds for that development. As far as I know, Shiba Inu has no real marketing or development budget. Most of the funding comes from whales contributing to the project. They depend on people’s money, while our project has its own budget because we planned it from the start. “

Use of Walhalla

An interesting element of Floki Inu is ‘Valhalla’, the GameFi Metaverse environment that promises to pay FLOKI rewards to users. As FallDamage explains, much of the recent work at Floki Inu has focused on developing Valhalla and figuring out exactly how to do it.

“We’re working on a Metaverse game and it’s going to take some time to perfect and roll out, so we’re setting a budget. Marketing has been slower for the past three weeks as we try to make sure the project has enough budget before spending more on marketing. “

The project also faced many challenges in the process of creating real utility companies, with a small team of core members often doing many of the tasks on the project. They also need to make time for their main job and family life. FallDamage spends around 20-30 hours on the project every week, up from 40+ hours to spend more time with family.

The marketer has not given an exact date on which Valhalla can be used, but the game could “start” as early as the first quarter of 2022.

Demanding development journey

One aspect of Floki Inu that FallDamage wanted to discuss was the birth of the project and the fact that the original developer wasn’t entirely honest with the community.

“The original developer made it difficult for us. He made more money than advertised, but didn’t use any of it to start a marketing campaign. The project is minting tokens at an unprecedented rate.

At the time of the start of V2 (version 2), Floki Inu had 7x more tokens than at the time of the start of V1. So the market began to fall into a state of high inflation rather than deflation. We asked the original developer to fix this inflation problem and make sure that the money they make is actually being used for marketing. After a few negotiations, however, he disappeared. “

Despite the challenges of founding Floki Inu, the project has now formed a core development team determined to make the project a success. It will be interesting to follow Floki Inu’s path in 2022.

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