Meta is seeing an infusion of almost 100 personnel from Microsoft’s HoloLens division. Higher pay has enticed employees. Tech companies are all competing to deliver new experiences through VR and AR.
According to the Wall Street Journal, Microsoft‘s augmented reality (AR) business has lost almost 100 employees, the majority of whom have moved to competitor tech startup Meta and its metaverse program. The mass departure of staff occurs at a time when renowned tech enterprises are competing to become industry leaders.
Microsoft personnel worked on the company’s HoloLens device, an augmented reality headgear used in corporate applications. As Microsoft progressively refines the gadget, it has yet to find a home in commercial applications.
According to the WSJ, the staff were drawn in by increased pay. Meta, formerly known as Facebook, is one of the most advanced participants in the metaverse effort. According to recent rumors, Apple has examined the metaverse, but for the time being, it prefers shorter experiences.
Even Disney has gotten in on the act, with a new patent depicting a future metaverse amusement park. Nvidia and Block, originally known as Square, are two more companies in the space.
Microsoft has also announced the formation of a metaverse studio named Vortex, the metaverse of which it claims would be anchored in reality. What this implies hasn’t been expounded on yet, but it’s reasonable to infer that it will be less focused on the virtual world than many other existing metaverse efforts.
The business has posted a number of employment openings for the Vortex. According to the studio’s principal designer, the studio aims to:
“bring together collaborative science, missions to benefit our planet, and entertainment all while pushing the forefront of technology.”
With so many established companies rushing to build a metaverse, the next decade looks to be ripe for content in the new VR/AR medium. Cryptocurrency initiatives will almost certainly play a significant part in the sector, but it remains to be seen how they will coexist.
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