2022 has ended with a great start for digital artists around the world.

Last year, Studio Crazy Noodles, a digital artist collective led by Japanese pop artist and sculptor Hiro Ando, ​​launched a novel collection called Samurai Cats. The introduction is designed to give their followers the opportunity to exclusively own one of their 4,747 samurai cats, all of which are based on iconic sculptures by Hiro Ando. January 5th marks their worldwide public sale and begins a long series of events and giveaways the collective has planned for their community.

Public sale of the iconic 4747 Samurai Cats Hiro Ando on January 5th

To ensure the uniqueness of each 4747 Samurai cat, Hiron Ando has hand painted over 300 unique layers of cat costumes, backgrounds, accessories, and textures. They combine elements of traditional Japanese culture with modern pop references from around the world that reflect the appeal of his sculptures to the audience. These layers are randomly collected and encrypted using Ethereum blockchain technology to ensure uniqueness, scarcity and retention of value.

The move was very well received by both the artist’s loyal followers on Instagram and the extremely active community on Discord. They announced their first giveaway of the year, scheduled for January 5th, on the same day as their public sale event, and have already caught the attention of real celebrities like famous DJ and talented producer Steve Aoki.

Samurai Cats kicks off when blockchain-based art is of particular interest

Many brands around the world have started exploring a market that until recently remained a secret. The virtual world or metaverse has been gradually built by thousands of creative minds and has millions of users eager to be part of something greater than life. This is the case, for example, with huge communities like Roblox or The Sandbox, where users interact with one another and take part in events or games while consuming newer art forms and consumer products.

Last year, Gucci and Nike launched two initiatives aimed at attracting new audiences looking for unique products, items, leathers and features that will help them define their digital identity. Blockchain technology stores these functions and adds them to a single and non-replicable asset that can be stored and exchanged for other digital goods (including cryptocurrencies).

Big tech companies have noticed this and announced major projects for the next decade. Facebook has announced a shift in focus and nature to help build and shape the Metaverse, and Epic Games has announced similar plans for the foreseeable future.

This is a good sign for artists and art collectors who want to present their works of art to a large audience in virtual galleries that combine the real world with a digital experience.

As always, Hiro Ando’s disruptive nature led him and his studio Crazy Noodles team to adopt NFT technology on the OpenSea trading platform, expanding their horizons into uncharted territory.

When asked what made you enter this room? Ando said, “The team at Crazy NOODles Studio wanted to step into this new digital revolution and thought what better way than to get into the NFT space, which is revolutionizing the market on a large scale. It’s one of the most important reasons to drive the fast-growing contemporary art market by entering this ever-growing, cutting-edge and innovative field. “

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