Ubisoft, one of the world’s largest video game organizations responsible for developing popular franchise games like Assassin’s Creed, Far Cry and For Honor, held their Q2 earnings conference this week, with blockchain as the main topic of discussion.

The company’s CEO, Yves Guillemot, not only reported a 15 percent increase in the number of unique active players in the first half compared to 2020, making Assassin’s Creed Valhalla the second most profitable game in the company’s history with intent to invest. and add blockchain-focused gaming companies to the platform.

Despite notable advances in this area such as funding from Animoca Brands, owner of the Ethereum-based Metaverse game The Sandbox, Guillemot says the platform is in the early stages of research and development.

Ubisoft became a validator in the Tezos network in April of this year, in July a channel node operator in the Aleph.im network and a founding member of the Blockchain Game Alliance, an alliance that promotes the use of blockchain.

Ubisoft CFO Frédérick Duguet spoke highly of the potential impact blockchain technology could have on the gaming industry:

“Blockchain will allow more games to be made money, allow more players to earn content and their own content, and we believe this will make the industry grow strongly. We have worked with a lot of small businesses that use blockchain and we have a good understanding of how this can affect the industry and we want to be a major player here. ”

Related: Gaming giant Ubisoft joins Aleph.im as a core channel node operator

Affiliate game company Valve recently hit the headlines after its unpopular announcement to ban all non-contagious crypto, blockchain and token games and content (NFT) on its Steam marketplace.

In response to this ban, the digital advocacy group Fight for the Future, backed by the Blockchain Gaming Alliance, Enjin and 26 other blockchain gaming projects, published an open letter asking the company to reverse the decision. DAOs) and NFTs can promote the development of “decentralized, democratic, interactive, player-centered systems”.