The Weeknd teams up with Binance for the first crypto-powered world tour!
Binance has partnered with The Weeknd to launch the world’s first crypto-powered worldwide music tour. The Weeknd’s “After Hours Till Dawn” global tour will be sponsored by Binance, according to the announcement. On July 8, 2022, the tour will begin.
The collaboration is the first-ever worldwide music tour that utilizes Web3 technology for fans.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” he said, “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
Binance and HXOUSE, a community incubator for creative businesses, have partnered together to provide an exclusive NFT collection as well as co-branded tour apparel for The Weeknd’s tour.
Binance will also give $2 million to the XO Humanitarian Fund to mark the start of the tour. The XO Humanitarian Fund was founded by The Weeknd earlier this year to help the World Food Programme’s life-saving emergency operations in hunger-stricken places throughout the world. Additionally, The Weeknd and Binance will donate 5% of their exclusive NFT purchases to the XO Humanitarian Fund.
“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” Binance Co-Founder Yi He said, “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
Abel Makkonen Tesfaye, better known by his stage name The Weeknd, is a Canadian singer-songwriter and record producer. The collaboration will be a worldwide success, setting it apart from a typical international music tour.
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