On March 30, 2022, a member of the United States Supreme Court announced that POLO Ralph Lauren had filed nine trademark applications for its non-fungible tokens (NFT) and metaverse projects.
The trademark application covers rights for POLO, RALPH LAUREN, and its POLO Player Logo
The trademark declares the Polo Ralph Lauren rights over virtual fashion shows, NFT backed multimedia, virtual hotels, and restaurants as well as virtual fashion stuff including clothing, footwear, and fragrances.
The filing comprises trademark-act namely IC 009, IC 041, and IC 043 defines Polo Ralph Lauren’s digital asset ownership into a new emerging virtual space.
IC 009: Included rights over the downloadable virtual artworks such as fashion items, virtual goods, and downloadable computer software for use as a cryptocurrency wallet.
IC 041: claims the rights of virtual shows.
IC 043: declares the ownership of rights to provide virtual hotel rooms, a virtual restaurant featuring virtual and actual goods.
With the growth of assets in the virtual world, it’s become critical for large corporations to assert trademarks over their products. This aids in the preservation of a company’s heritage in the virtual world.
Meta, the social media behemoth, recently filed eight trademark applications for its logo, hinting aspirations for crypto and blockchain applications.
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