Baidu is the latest IT giant to dive deeper into the non-fungible token (NFT) ecosystem, with a massive airdrop planned.
Baidu, a Chinese multinational internet company, will begin airdropping 20,000 NFTs on March 10. The tokens are in the form of Chinese cartoon characters that receivers may use as avatars.
According to local media, the “talking tom cat” series will have 8,888 distinctive NFTs that will be accessible to claim between March 10 and 12.
According to the news (translation), the well-known Fox cartoon character “Ali” will celebrate his 16th birthday on March 16, and Baidu will create 3,160 limited avatars to commemorate the occasion.
In its continuous battle on cryptocurrency, the Chinese government has warned against speculation on NFTs and has stated that it intends to control their use in the nation. The frequent crackdowns, however, have done nothing to lessen the enthusiasm, since NFTs continue to be popular among Chinese netizens and the authorities has yet to regulate them.
Baidu has previously provided NFT collections, including Olympic-themed NFTs that were distributed in late February.
Tencent, a Chinese telecoms giant, created its own NFT marketplace last year, joining Baidu in its NFT aspirations. In August, the site advertised its launch by distributing 300 NFTs in the manner of vinyl records based on the popular Tencent-developed celebrity chat program “Shisanyao.”
Alibaba created the “Blockchain Digital Copyright and Asset Trade” NFT marketplace on its auction platform the same month.
BeInCrypto revealed in December that Chinese official media has coined its own NFT collections for distribution. NFTs are still illegal in the nation, and the authorities appears to be tolerant of them for the time being. The Communist Party mouthpiece People’s Daily questioned NFTs in November, calling the development a “zero-sum game hyped by cryptocurrency investors and capital.”
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