Manchester City have begun building the world’s first football stadium inside the metaverse with the help of virtual reality experts at Sony.
Using image analysis and skeletal-tracking technologies created by Hawk-Eye, a subsidiary of the tech and entertainment giant, the club’s stadium will become the central hub of City in a virtual reality world.
Club officials working on the project envisage a time when City can fill a virtual Eithad Stadium several times over, allowing supporters who may never go to Manchester to watch live games from the comfort of their own homes anywhere in the world.
Ideas to meet players in the metaverse discussed
Additional concepts being considered include the possibility of fans meeting up with other players in the metaverse, communicating with one another, and buying things that are not accessible in the real world.
City Football Group’s chief marketing and fan engagement officer, Nuria Tarre, said:
“The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.”
“I think the traditional image of someone sitting on a sofa, watching a screen, is something we cannot imagine is going still be the reality not even in 10 years, maybe in five years’ time already. Things move much faster than we think.”
If football is a hit in the metaverse, it has the potential to revolutionize the way television rights are distributed.
At the moment, they are sold to broadcasters as part of a Premier League-wide package, but teams are now looking at the prospect of selling them directly to fans, maybe via their own metaverses, in the future.
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