Brazilian soccer legend Ronaldinho announced that he has partnered with the New Word Graph blockchain. The famous soccer player becomes the official global ambassador of the blockchain project.

Football legend Ronaldinho’s unexpected collaboration with New World

Graph Blockchain’s subsidiary New World Inc. recently met with soccer star Ronaldinho. Ronaldo de Assis Moreira, better known as Ronaldinho, has signed an agreement with Canadian blockchain startup New World as a result of negotiations.

The 41-year-old Brazilian soccer player will play a key role in the company’s efforts to launch the NFT platform. With this new project, the former FC Barcelona player becomes the official global ambassador of the blockchain project. It’s not yet clear when the 2005 Ballon d’Or holder will take up his post as New World’s Official Ambassador, but with the deal, the soccer star will bring exclusive events and NFT experiences to millions of people.

The company has reportedly produced numerous digital collections for many celebrities, including Drake and Fetty Wap. Ronaldinho said of the partnership:

“I understand the impact I have on my fans and communicating with them has always been very important to me, which is why I’ve decided to become a Global Ambassador for New World. The global growth of the NFT market has been truly amazing and the platform allows fans to interact with their favorite athletes, artists and stars like never before.”

Paul Haber, CEO of Graph Blockchain, describes the partnership as extremely beneficial for his company. He said he believes the Brazilian footballer can take the New World to the next level and has a remarkable physique.

“We are delighted to welcome Ronaldinho as our global ambassador. The exceptional accessibility and notoriety that Ronaldinho brings will take the New World to the next level.”

As part of the transaction, the company will issue 4 million shares subject to regulatory approvals, including the Canadian Stock Exchange (CSE).

This isn’t the first time blockchain or crypto-focused projects have signed a deal with a sports star as a global ambassador. Last year, crypto exchange FTX named MLB star Shohei Ohtani as its global ambassador.

Learn more about the New World

New World is an augmented reality art focused NFT company that gives creators, musicians and celebrities access to the NFT distribution framework to create and sell digital art. By selling digital art, artists have access to a broader market (both geographic and demographic) and the resulting blockchain, and continue to benefit financially through economic participation in future sales activity. New World built the platform signing famous artists like Diogo Snow who have produced many works for celebrity clients including Drake and Fetty Wap, a rapper, singer and songwriter, an American singer with over 6.5 million Instagram followers , as well as many others.

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