The term “metaverse” which is known to every programmer was coined by Neil Stevenson in his 1993 sci-fi work “Snow Crash”. But what was science fiction 50 years ago is now becoming more realistic. Most top companies are implementing cutting-edge initiatives and it’s a real “arms race”. Of course, market leaders cannot stay away from such processes. So Facebook CEO Zuckerberg declared the company’s vision for VR: “Our primary goal is to bring virtual reality to life”. Mark began investing in this concept as early as 2014, when he bought Oculus, a manufacturer of virtual reality goggles, from Palmer for $2 billion. The initiative has been taken up by other global companies such as Microsoft and Google.
Stephenson’s vision was for a digital 3D world where users interact in an online environment. It was the best fantasy story, which these days is more and more associated with real events. The Snow Crash’s metaverse, set in the aftermath of a global crisis, is the result of the penetration of the Internet in different areas. Subcultures grew with new social hierarchies. As conceived by the author, users expressed their status with digital avatars. Similar trends we have in marketing.
Implementation of Decentralized and Cloud Systems
Microservices and grid computing provide professionals in the field of 3D modeling and programmers with a scalable ecosystem. Such an environment allows people to take advantage of web capabilities. Such solutions are effective in various areas — from trading systems to custom AI in various gaming systems. Today, marketers can significantly speed up processes without focusing on the back-end. In turn, Blockchain technology frees financial assets from centralized platforms. With the advent of BTC and NFTs chains optimized for blockchain, we have innovation in the gaming applications area. It is a good driver for many markets.
The Metaverse is more relevant than ever in a time of pandemic, climate and social challenges, economic or political uncertainty. Quarantine-related restrictions have forced people to escape reality. They prefer the virtual world. This space has proven to be an ecosystem where creativity can exist safely in times of crisis. Today’s virtual environment, which has rapidly grown in the last 5 years, allows investors to earn big money. Names like Fortnite or Roblox are just a few examples. You probably haven’t heard of Decentraland, Upland, or Sandbox. Such platforms are popular among developers and 3D designers.
Key Challenges & Perspectives of the Metaverse
As the metaverse brings rapid change and new networks, companies will need to consider their role in the marketplace. Without the involvement of experienced developers and analysts, it is unlikely that it will be possible to understand this problem in more detail. Top brands are already optimizing a new type of marketing. Such companies offer direct access to the avatar (D2A). Here are some cases:
- Gucci sold a virtual bag more expensive than a real one in Roblox
- Coca-Cola unveiled its avatar lines at Decentraland
- Nike dropped virtual Jordan in Fortnite
- Sotheby’s has an art gallery that your avatar can walk around in their spare time
Mobile devices are increasingly adapting to our bodies, turning people into cyborgs. Smartphones are no longer just phones. Most users prefer high-performance miniature computers that are getting more powerful. With the miniaturization of the environment, embedding AI, adding appropriate sensors, and market reorientation to low-latency computing systems, people have more metaverse applications and experiences.
Cryptocurrency, Payment Security, And NFT Tools
D2A is integrated with Blockchain technology, which is related to the NFT digital property boom. Non-fungible tokens have already become a sensation in art and games development. For example, Axie Infinity sold over $191 million tokens during one quarter of the year. In D2A processes, Blockchain is a key tool for integration in different areas, including marketing. But some professionals have big barriers to overcome. This applies to market instability and the mining environment. The same goes for payment security.
At its core, NFT is not a cryptocurrency, but a non-fungible token. Each coin has no analog. This could not but affect the safety of such a tool. Open source blocks, which make up 80% to 90% of the application engine, are the largest piece of code in any software product. According to Sonatype, on average, users download about 230,000 components per year, and 6.1% — about 14,000 of these code objects have known security vulnerabilities. FT innovations are key for improvements. The fact that more than 2 billion NFT tokens have been mined within 3 years after the launch of this platform is very encouraging for investors and developers.
The D2A infrastructure provides the principles that allow different devices to connect to the network and instantly share content. In this regard, we have optimistic changes: 5G networks will greatly improve throughput by reducing contention. Millions of users are waiting for such changes. No less promising will be 6G technology. You can find a lot of reviews about the prospects of such projects on the ICOholder website. This is one of the best resources for people who are interested in financial news.
To enable functionality, high performance, advanced smartphones, and smart glasses will require increasingly powerful and compact hardware: semiconductors that will inevitably move to 3 nm, microelectromechanical systems (MEMS) that enable small sensors, and compact, long-lasting batteries. All these are challenges that the scientific community will be able to overcome in 10-15 years. This means that the metaverse has prospects for the coming years.
A limitless, three-dimensional digital world that can be entered as easily as the Internet is no longer so unrealistic. In an ecosystem that programmers and engineers are implementing, people can take a walk in the park, play games, go to a concert, or get bored at a work meeting. For this, an ordinary user will need standard devices. It’s about smartphones and virtual reality devices, which are getting more productive every year.