Sports penetrated crypto in 2021 to an extent that very few other brand categories can even match. And of course, the athletic interaction on cryptocurrency and blockchain technologies in the first week of the new year is no exception. Here is the sports and krypto news for the past week.

Sports and Krypto News: A Partnership Between Sports Teams and Leagues

One of the biggest crypto deals in sport to date is the recent Coinbase-NBA partnership, a massive deal that follows the NBA’s “wet feet” experience with NFTs thanks to its partnership with Dapper Labs. This deal seems to inspire other major leagues and send the message that real revenue can be generated here; The WNBA, NFL and La Liga followed the NBA at the top, all of which have teamed up with Dapper Labs for their own NFT markets. The NFL is expected to start fully beta over the next several weeks. However, the NFL has risen sharply for team-specific deals in the crypto space.

NFTs are penetrating the sport at virtually every level, and this is no exception for teams as individual teams in different teams and leagues will have NFTs in their hands in 2021. NBA teams are said to have paved the way here, with Hornets, Jazz, Warriors, Bucks, Cavs and others exploring NFT projects with a focus on their teams.

In the esports arena, the FTX crypto exchange has made headlines with new funding in an emerging area and has teamed up with the esports organization TSM to rename the organization TSM.FTX; While the move wasn’t without a few setbacks, it is arguably one of the biggest noisemakers in funding esports organizations in 2021. Coinbase is another aggressive name in esports over the past year, combined with those like

In European football, Crypto.com is particularly active when it comes to signing Serie A. But there is also plenty of commitment from the teams, many examples being the 3-year contract between AS Roma and Zytara Labs for 42 million US dollars. When it comes to NFT’s involvement in European football, Sorare has taken a dominant position, challenged but largely untouched by NFT competitor Dapper Labs.

Meanwhile, Socios and its sub-brand Chiliz are dominating the fan token space, making concerted efforts to penetrate the sports market across America, from club partnerships in South American football to UFC partnerships and deals with NBA teams.

Sports and Crypto News: Brand Interaction

Adidas and Nike have finally ventured into this point, the first being arguably the more powerful of the two; Adi has teamed up with BAYC and The Sandbox and launched their own “Super Reverse Wearable” on the market.

While endemic sports brands like Nike and Adidas take the chance in 2021, not all brands and companies that seem like a “natural fit” will find the easy way out. The best example is gaming, where big players like Ubisoft have seen a subdued response and other market leaders like EA Sports have chosen to be more cautious.

Meanwhile, DraftKings gambling platform has done a lot of crypto-related work by partnering with Tom Brady’s NFT platform Autograph.io and incorporating blockchain polygons for scalability handling. Tech-wise, fanatics dipped their feet in the sand when CEO Michael Rubin teamed up with crypto investors to create the sports-focused NFT marketplace Candy Digital.

Sports and Krypto News: More athletes and players are entering the crypto room

One of the sport’s biggest stars, Messi, made crypto headlines this year when he joined Paris Saint-Germain from longtime club Barcelona. Messi has agreed to receive an undisclosed portion of his PSG salary in the form of PSG fan tokens. Messi began publishing his own NFT called “Messverse” on the NFT Ethernity Marketplace.

Singers from some of the biggest leagues in US sport also took to the stage, including NFL quarterback Trevor Lawrence, who is starting a major blockfolio partnership in 2021, Odell Beckham Jr., Tom Brady, Shaquille O’Neal, Aaron Rodgers and many more. In the NBA, top and current draft pick Detroit Piston Cade Cunningham landed a deal with BlockFi, and NBA veteran Steph Curry signed with FTX. Curry also bought a Bored Ape that showed great interest in space.

However, the head of the prosecution is said to be Tom Brady, who partnered with FTX and built the aforementioned Autograph.io and introduced their own publication of NFTs to some of the best athletes in a variety of sports.

Other emerging crypto exchanges are also finding athletes ‘partners, such as Voyager Digital’s match with Rob Gronkowski or Celsius’ deal with Spencer Dinwiddie.

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