Los Angeles residents, sports fans, and social media outlets are breaking Crypto.com’s agreement to rename the city’s Staples Center for their own marketing purposes.
Staples Center, a multi-purpose arena that has been home to the Los Angeles Clippers, Lakers, and other major sports franchises for many years, is slated to be renamed the Crypto.com Arena on May 25th. This after collecting $ 700 million. Agreement with the foundation to keep the naming rights for 20 years. However, since opening in 1999, the site has always been called the Staples Center, and fans don’t seem to want Crypto.com or watchers to forget that fact upon handover.
“It will always be known as the Staples Center, no matter how Crypto.com paid hundreds of millions of dollars for the naming rights,” said US correspondent Bryan Kalbrosky. his new name:
“Nothing makes sense until we decide it makes sense. This place will only be known as the Crypto Dot Com Arena (it’s really no exaggeration, oh my god) when people buy it and agree to call it that. “
Even some of the professional athletes currently using the site have announced that they will continue to use their original names. In an interview with Los Angeles Moments, Clippers security guard Reggie Jackson said he “couldn’t see the arena like anything but Staples,” an opinion confirmed by teammate Paul George:
Paul George reacts to the name change of the Staples Center: “This is going to be very strange. I grew up with the Staples Center as a venue … It’s kind of a story here … It’s good we won’t be here for long. ” pic.twitter.com/Cl5Uyi5fZT
– Farbod Esnaashari (@Farbod_E) November 17, 2021
Many cities around the world have slang names for streets, parks, and buildings that have long been changed to honor historical figures or to reflect sponsors. In Chicago, many residents still refer to the Willis Tower skyscraper as the Sears Tower, even though it was renamed in 2009 and the department store closed many of its once famous stores. Austin Girl Chicken Lake is still referred to by many as Town Lake, although it was changed in 2007 in honor of the former first lady.
Bless their hearts. We’ll always call it Staples Center, no matter what you call the building.
– roxane gay (@rgay) November 17, 2021
Related: FTX secures naming rights to the Miami NBA stadium through 2040
As it grew, Crypto.com signed contracts for brand awareness and more. In July, the company also signed a $ 175 million sponsorship deal with the Final Battling Championship. Actor Matt Damon also recently appeared in commercials released around the world promoting the platform.