After the FTX, Crypto.com paid $ 700 million to acquire the naming rights to the Clippers arena, and the exchange is going to be tough for bitcoin-mad basketball fans, so let’s take a look at our latest crypto news today.
The Singapore-based exchange announced that it has secured the naming rights to the Staples Center, home of the NBA Lakers in Los Angeles and known as the Clippers Arena, as well as the Sparks of the WNBA and the Kings of the NHL for 20 years. The deal between Crypto.com and stadium owner AEG is valued at around $ 700 million, surpassing the $ 135 million deal that FTX made for the naming rights to the Miami Stadium. Last month, US-based Coinbase signed an agreement with the WNBA, the NBA’s affiliated leagues, and now US basketball will have a “branded presence” in most of the league’s courts.
We are very proud to announce that the Staples Center, the most famous arena in Los Angeles, is getting a new name:
Basketball fans will see more crypto-related ads, and Laker fans in particular should make a note of December 25th not only because they see Lebron playing against the Brooklyn Nets, but also because the Staples Center is now becoming the Crypto.com Arena . As part of the deal, Crypto.com paid $ 700 million and formed a direct partnership with the LA Kings, LA Lakers, which only provided one opportunity for the exchange to move as heavily into the city as FTX did in Miami. CEO and Co-Founder Kris Marszalek commented:
“We are excited to partner with AEG and make a long-term investment in this city starting with the downtown Crypto.com arena.”
Crypto.com isn’t just into basketball. It has secured numerous NFT sponsorships with the UFC and Formula 1 as well as many new partnerships with individual clubs such as the French soccer team Paris Saint-Germain and the hockey club Montreal Canada.
During that time, FTX has named three of the world’s hottest athletes “Global Brand Ambassadors” including Steph Curry, Tom Brady and Shohei Ohtani.
As recently reported,Crypto.com rose to $ 3.30 after it was listed on Coinbase, and the exchange began aggressively listing other crypto assets later that year. Its effects go beyond other lesser-known coins such as ARPA Chain and Jasmy Coin, but also Crypto.com. Coinbase has announced that Ethereum-based CRO trading will start immediately. The listing benefits CRO quite a bit, causing it to hit a new all-time high of $ 0.29 and up 13% over the past day, with over 20% of its trading volume coming from Coinbase over the same period.