Best known for developing the Assassin’s Creed franchise, Ubisoft is arguably one of the largest video game companies in the world. According to recent sources, Ubisoft is interested in investing in blockchain games and is gradually turning to it.

Ubisoft invests in blockchain games

Reported a 15 percent increase in active players in the first half of the year compared to 2020, coupled with the fact that Assassin’s Creed Valhalla became the second most profitable game in the company’s history, the company’s CEO, Yves Guillemot, now announced plans to invest in blockchain-focused gambling companies on the platform.

During the company’s second quarter conference call, Ubisoft announced that it is both a founding member of the Blockchain Gaming Alliance and has helped fund blockchain-focused developer Animoca Brands – a company that claims to be “the global leader in branded blockchain Games “.

Animoca’s current projects include Revv Motorsport, Revv Racing, and Formula E: High Voltage (unreleased), all of which use the REVV token, which allows players to purchase in-game items that they can own as an NFT, according to IGN. They exist alongside an open world sandbox game called The Sandbox, where you can buy and “own” NFTs called ‘Sands’.

But even after notable advances in this area – including funding from Animoca Brands – Guillemot insists that the platform is still in the early stages of research and development.

Ubisoft reveals plans with blockchain games

In April, Ubisoft became a validation node on the Tezos network. In July it then became a channel node operator in the Aleph.im network and a pioneer member of the Blockchain Gaming Alliance.

Ubisoft CFO Frederick Duguet has called blockchain technology a “revolution”. The company will be following it more closely in the future, and as a result, even more mainstream games from publishers (think Assassin’s Creed and Tom Clancy titles) could see some sort of integration of blockchain technology at some point.

Of course, the NFT and cryptocurrency in general are widely ridiculed for their environmental impact, which Duguet wanted to address in the call for a profit. He mentioned that Ubisoft will try to understand the “environmental impact” of these technologies. But when it comes to profits, we’re sure publishers will continue to find ways to mitigate the threat blockchain technology poses to the world at large.

Ubisoft CFO Frédérick Duguet spoke about the potential impact blockchain technology could have on the gaming industry, saying the company will enable more gamers to monetize, enabling real multiplayer content as well as its own content:

“Blockchain will allow more games to make money, so more gamers actually earn the content, own the content, and we believe it will make the industry grow,” said Duguet on the call.

In the long term, too, the CFO is confident that blockchain will support the growth of the industry as he already has some knowledge from working with other smaller companies that use blockchain:

“We have worked with a lot of small businesses that use blockchain and we have a good understanding of how this can affect the industry and we want to be a major player here.”

Keep in mind that Valve recently made headlines about banning all crypto, blockchain, and inedible token (NFT) games and content from its Steam marketplace.

After the ban, however, the digital advocacy group Fight for the Future – with the support of the Blockchain Games Alliance, Enjin and 26 other blockchain gaming projects – published an open letter asking the company to take action on its decision, in which It is said that Decentralized Autonomous Organizations (DAOs) and NFTs can certainly help drive the development of decentralized, interactive, democratic systems and put the player first.

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