Perhaps, due to the more notable news, sports and crypto news seem a little quiet. Even though it’s been a slower week for crypto participation in sports, there are still things worth keeping track of.
Sports and Krypto News: Luka Doncic Joins NFT Space
Probably the best future before the NBA lies with Dallas Mavericks keeper Luka Doncic. In fact, a recent poll of NBA generalists found that most want to build their brand around Doncic, beating last year’s MVP and championship title, Giannis Antetokounmpo. News has surfaced of two recent Doncic trademark filings signaling his entry into the NFTs, according to sports branding expert Josh Gerben.
Two trademarks are for ‘LUKAVERSE’, registered as a platform for creating, selling and trading NFTs, and ‘LUKAMORPH’, registered as NFT trademarks. Doncic recently signed with the WME agency and signed a Super Max deal with Mavs.
Mavericks owner Mark Cuban is an outspoken crypto proponent who has accepted crypto payments for the team’s goods and has previously suggested that the organization would consider converting game tickets to NFTs.
Sports and Krypto News: Chiliz and Socios.com Continue to Build Partnership
Almost every week we announce new partnerships with Chiliz and / or Socios.com. The platform has partnered with sports partners across the States, particularly the youngest NBA teams. This week is of course no exception. The platform added two South American football clubs, Racing Club and Sao Paulo FC, to the list this week. Additionally, the NBA’s Brooklyn Nets this week announced a partnership with Socios.com, all of which are joining a growing list of more than 70 sports teams around the world. The Nets agreement includes a set and signage for the cryptocurrency platform.
Why quit exercising? CEO Alexandre Dreyfus posted a tweet in the past few days to suggest that it really doesn’t stop with sports. According to Dreyfus’ tweet, Chiliz will “invest $ 60 million in coding brands, media, entertainment (TV, music) and retail,” adding that the platform aims to be “one of the mainstream / consumer-centric blockchain projects.” .
Chiliz and Socios.com could prove to be the ultimate case study of whether brand presence in sports can lift platforms into bigger worlds.
Crypto and Sports News: Deontay Wilder & Everlast Explore NFT
Boxer Deontay Wilder had an intense fight with Tyson Fury this week, it was a special boxing match. Before hitting the ring, however, Wilder and boxing glove maker Everlast released a collaborative NFT at block party, the iconic Wilder glove. There are 41 NFTs in the market representing 41 Wilder kills over the course of his career.
Sports and Krypto News: Can Cardano Get Into Sports?
Cardano is mentioned in many different fields, but it’s not a blockchain that gets talked about a lot on the weekly sports news. Could that change? Last month’s partnership with esports company Rival, announced during the Cardano Summit 2021, has generated increasing buzz about Cardano’s involvement in both traditional racket sports and balls, and esports. Can Cardano join a growing ranking of blockchains that are gaining traction in the sports world?
After the Cardano Summit 2021 last month, Cardano has grown into a name with growing enthusiasm for their entry into the sport. The summit is the place to introduce many new partnerships for the “Ethereum killer”, including the esports company Rival.
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Sports and Krypto News: Sorare has the fantasy sports game NFT. in the eye
Sorare aims to build a comprehensive fantasy sports NFT marketplace. Evidence of this is the company’s move this week to add two former game directors to its team. According to Sportico, Sorare is inviting former BetMGM COO Ryan Spoon to take on the same role. Additionally, Sorare has hired former Senior Director of Strategic Ventures at Draftkings, Michael Meltzer, as Vice President of Business Development.
Sorare’s NFT is ideal for fantasy-style user interactions and is ready to revolutionize the fantasy sports betting market. The platform has established itself strongly on the European football market, which is underlined by the announcement of a new partnership with the Bundesliga and the 2nd Bundesliga this week.
Sorare’s newest employees are likely to highlight the growth of the U.S. market and pose a challenge to employees like Draftkings who have explored NFT through a partnership with Tom Brady’s Autograph.