Nonfungible Token Market (NFT) Metaplex has hired a new executive and appointed an advisory board that includes some of the most influential voices in crypto to set the stage for the continued growth of the Solana-based project.
Adam Jeffries, a developer with career stops at Google, Amazon, Citadel and Kaggle, has been named CEO of Metaplex Studios, the company announced on Wednesday. He will be joined by a new advisory board that includes the blockchain streaming platform Audius; CoinShares Chief Strategy Officer, Meltem Demirors; The co-founders of Cultur3 Capital are Alex Yamashita, Mark Streeter and Rolf Hoefer; and Phantom Product Manager Chris Kalani. Around the team are Steven Irby, co-founder of Street Dreams Magazine, and Dylan Macalinao of Saber Labs.
In addition to his professional background, Jeffries was hired for his extensive code base knowledge, covering about two dozen different languages. He told Cointelegraph that focusing on the user experience through app development eventually led him to join Metaplex. He explained:
“From my experience and also from observing the last decade of technological innovation, I know in advance that a new technology must be simple and user-friendly for everyone to be widely accepted. It is therefore extremely important to develop the right tools so that people can communicate with new technologies. “
Metaplex launched on the Solana blockchain in June this year and has since offered $ 385 million in transactions from the NFT sale. Projects such as the Degen Ape Academy and Aurory generated considerable pull during their respective NFT drops in September.
NFT sales soared to record highs this year and quickly became one of the most talked about industries in the blockchain and crypto space. Sales reached $ 2.5 billion in the first half before breaking a one-month sales record of $ 4 billion in August.
Despite impressive growth in its first three months of operation, Metaplex still lags behind several other top NFT markets in terms of sales volume. OpenSea remains the largest NFT platform, according to DappRadar. Axie Infinity, CryptoPunks, SuperRare and NBA Top Shot made the list of the top five NFT markets.
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Due to the high demand, venture funds were keen to support promising NFT markets. Recent data from Dapper Labs shows that projects focused on tokenized sports collections raised nearly $ 1 billion in a week, with Sorare accounting for $ 680 million.