- In February, Prada again caught the eye of the NFT with a new Timecapsule sale.
- This is the 38th physical Timecapsule collection and the 9th NFT drop.
- Those who own a physical product from previous Timecapsule collections can now claim NFT.
On February 2, Italian luxury fashion brand Prada launches a new Timecapsule NFT collection. This is the 38th physical Timecapsule collection and the 9th NFT drop. These digital assets also serve as an entry pass to the exclusive Prada Crypted NFT community.
Italian haute couture brand Prada announced it would launch the ninth batch of its Timecapsule NFT line on February 2. The limited edition luxury sale offers colorful models, a new vision, and a new look. The NFT represents each physical item purchased.
In terms of design, this item is a shirt printed by photographer Enzo Ragazzini’s 70s archive. This is the second (out of three) such premiere, “Interferenza Ottica Art Print by Enzo Ragazzini 1975”.
Each shirt comes with an NFT of the exact specification. These digital assets also serve as exclusive Prada Crypted NFT community entry tokens. There, users can enjoy exclusive physical and digital experiences.
Prada also revealed that they would be selecting one lucky Prada NFT owner to receive a VIP invitation to the Fall-Winter 2023 Women’s Fashion Show scheduled to be held on February 23.
Prada has decided that owners of NFTs in the previously released Prada Timecapsule NFT collection can claim NFTs based on the physical item of clothing they own.
The NFT market is increasingly populated by luxury brands such as Gucci, Balmain, and Balenciaga, who are engaged in issuing their own NFTs. This has contributed to the development of NFT and Web3 in the modern fashion industry.
Currently, fashion brands aim to expand operating costs, increase awareness levels and above all, highlight brand identities to increase profits. In fact, current trends predict that the NFT will not only grow more, but will certainly increase in value from consumer purchasing power in 2023.
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