The application of the metaverse in practice has been demonstrated in the previous article. Finally, let’s review which of the big players are entering the field.
Leading companies have initially entered the field
Leading companies in a variety of industries have begun experimenting with metaverse platforms they established, such as the following:
JPMorgan created a digital lounge on the virtual platform Decentraland to better understand how the metaverse works and to give financial advice to its clients regarding the metaverse.
Walmart registered several trademarks to create and sell virtual items like athletic equipment, toys, and gadgets in the metaverse.
Nike has purchased a firm that creates virtual shoes and other memorabilia. It also established Nikeland, a metaverse game platform.
Balenciaga has announced the debut of a collection of metaverse-exclusive items, initiatives, and experiences. Afterworld, a specialized video game, has even been built. It focuses on the designer’s collections.
Gucci made news in the trade press for selling a more costly virtual handbag on Roblox than its genuine equivalent.
Vans introduced the “Off the Wall” Skatepark on Roblox in 2021. Internet users may not only design but also purchase shoes and clothing. Style is no longer exclusive to the actual world. It can also be seen in virtual environments.
Samsung held an event to showcase its new smartphones in a virtual counterpart of its physical shop on the virtual platform Decentraland.
Companies know that this filed provides them with a new method to engage their clients, have them try their product before purchasing it, and provide better service once purchased. These are only a few examples of existing application scenarios.
The exact nature of the metaverse is yet unknown, although interest in it is developing quickly. Security is one area that will change. Every organization looking at this field today understands the importance of strong security. Companies must take a much more organized and in-depth look at how they might design stronger security into the metaverse as it matures.
With a better grasp of the metaverse, it will be simpler to identify how virtual environments scale, who corporations have invested in, and what this field aspires to be. This not only gives investors confidence but it also helps them select where and how to invest.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
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