Liverpool FC will collaborate with Sorare on multimedia fan material and the creation of fresh, one-of-a-kind experiences for the club’s supporters and Sorare’s management.
Liverpool FC has decided to expand its association with fantasy sports NFT platform Sorare and has named it the club’s official global partner.
According to the announcement:
“Liverpool FC collaborate with Sorare on multimedia fan content and release new unique experiences for Reds fans and Sorare’s managers.”
Liverpool FC Commercial Director Ben Latty said in the release:
“At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club.”
Liverpool FC and Sorare first teamed up last year, launching digital cards of first-team players on Sorare’s platform. The partnership expansion is the latest in a series of milestones for Sorare, which now has over 2 million users worldwide and more than 280 partnering sports organizations, including La Liga, the Bundesliga, Serie A, and Major League Baseball.
Sorare is genuinely at the forefront of the NFT movement in sports. Only two weeks ago, the NBA announced the introduction of an NFT fantasy basketball game in collaboration with Sorare. The NFT sales increased by 800% in July when soccer player Kylian Mbappé struck a partnership with the platform.
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