Dunamu Inc., the parent firm of South Korea’s largest crypto exchange Upbit, will concentrate its future efforts on Levvels, a non-fungible token (NFT) joint venture with Hybe Co., Ltd., the entertainment agency behind K-pop group BTS, located in Los Angeles.
Dunamu’s founder and chairman, Song Chi-hyung, stated at Thursday’s Upbit Developer Conference 2022 (UDC 2022) event that the company would improve and grow its business with three key services: Upbit crypto exchange, Upbit NFT exchange, and Levvels.
Dunamu’s chief executive officer, Lee Sir-goo, also stated on the same occasion that he is most committed to the introduction of Levvels; Lee views Levvels as a chance for the company to expand internationally.
Levvels is intended to provide NFT-related services based on K-pop musicians’ intellectual property (IP). HYBE presently handles well-known K-pop talents including BTS, Le Sserafim, and ENHYPEN. Dunamu owns 65% of Levvels, while HYBE owns 35%.
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