The PGA, golf’s leading professional tour, has collaborated with Tom Brady’s non-fungible token (NFT) marketplace Autograph to launch its own specialized NFT platform.
The multi-year partnership will result in NFT material derived from the PGA’s database of footage and player data, with all platform money going directly back into the players’ pockets. The new NFT platform is expected to become live in early 2023.
The golf tour has joined other major sports leagues in inking long-term NFT partnerships, but it is the first to do so with Autograph. The NFL and NBA have long-term NFT marketplace agreements with Flow blockchain inventor Dapper Labs, while Major League Baseball (MLB) has an NFT collaboration with Candy Digital.
Over the last two years, Autograph has gradually attracted significant names to its platform, the most noteworthy in the golf industry being Tiger Woods, who is now a partner in the firm.
Gymnast Simone Biles, skateboarder Tony Hawk, National Football League quarterback Justin Herbert, and tennis champion Naomi Osaka are among the athletes that have worked with Autograph.
Autograph just released its first NFT product on its own website: a Tom Brady “season ticket” pass that grants entry to a special fan club with privileges like events, unique gear, and more. Each of the 2,500 NFTs costs $750 and is the startup’s first “Signature Experience” release.
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