J-pop is getting ready to go crypto, with Japan’s top pop producer planning to launch a new idol group (a boy band or girl group) in the metaverse – a project that will be funded through an initial exchange offering (IEO).
Overse, a Japanese crypto-pop crossover project said in a press release that it will be collaborating with Yasushi Akimoto, the country’s top pop record producer and songwriter, on a project set to debut next year.
Akimoto is the brains behind some of J-greatest pop’s names, including Onyanko Club, Nogizaka46, and the AKB48 franchise.
Akimoto has sold over 100 million singles and is Japan’s best-selling lyricist. His prowess in producing all-female, chart-topping musical bands has been unprecedented in his own country, and he has even helped to build South Korean girl groups such as Iz*One.
J-pop/crypto crossovers have become increasingly popular in recent years, and Overse will be hoping that Akimoto’s Midas touch will not let him down when the group debuts next year.
Overse stated that Akimoto will act as the group’s “general producer.” The initiative would also be funded through an IEO, and the organization would be involved in “blockchain technology” and “the metaverse,” according to the statement.
The company expects to launch its IEO in early 2023, and will begin choosing members of the group in the spring of next year. It intends to complete the group’s lineup by the summer, with a fall launch.
The same company previously announced an arrangement with the local crypto exchange DMM Bitcoin and the crypto startup Coinbook in a news release. The IEO will be carried out by these two companies, with the sale most likely taking place via DMM’s platform.
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