Burberry’s New ‘Blankos Block Party’ NFT Collection Is Unveiled Now!
Burberry has announced the release of this year’s joint NFT character, Minny B, ahead of NFT.NYC, after teasing the second chapter of its Mythical Games Blankos Block Party collaboration last week.
Burberry’s collaboration with Mythical Games, which debuted Blankos Block Party last year, continues with Minny B. The initiative connects the worlds of NFTs and gaming by allowing players to personalize their NFT characters with branded accessories and socialize with other users. Prior to Minny B, Burberry debuted Sharky B, a shark-inspired avatar dressed in the same monogram designs as Minny B.
The magical unicorn has been featured in the brand’s newest TB Summer Monogram pattern, which is inspired by the fashion house’s Animal Kingdom code. In addition to the playable NFT character, the collection includes a number of digital items designed specifically to enhance Minny B’s appearance. Branded boomboxes, TB sliders, lucky horseshoe necklaces, and the “Shellphone,” a seashell-inspired mobile phone, are among them.
Players may fly throughout the Blankos universe with Minny B, who is equipped with a spiraled horn and white wings. Burberry has also designed a custom social zone for gamers called “The Oasis” within the game. The brand’s recent TB Summer Monogram actual location takeovers in Saint-Tropez, Korea, Singapore, and Ibiza inspired the virtual experience.
“The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers,” Burberry’s VP of Channel Innovation Rachel Waller says.
She continues, “Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.”
Sign up now via the brand’s website for the limited-edition Burberry x Blankos Block Party NFT collection, which will debut on June 22 at 12pm EST as part of the brand’s B Series. The Burberry “Shellphone” will be accessible exclusively to the HYPEBEAST and Hypemoon communities five hours before it is released to the public.
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